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What Can You Learn From “Marketing in the Round”?
Earlier this year Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era was published – and it’s the first book I’ve read that applies the holistic approach of...
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Why You Need to Embrace Agile Marketing (in the Round)
There’s plenty to learn from the new book, Marketing in the Round. If it isn’t because it teaches an integrated marketing approach, it’s because it reinforces what I’ve found to be a worthwhile...
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Integrated Marketing Communications Begins with the Integrated Campaign
In recent years, there has been an explosion of new marketing platforms in the social, mobile and digital space. On an average, marketers used 12 tactics in 2012 with that number going up in 2013. This...
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Your Integrated Marketing Campaign Strategy: Email Tracking
According to a study on email marketing commissioned by iContact, more than half of small to med-sized companies use up to 20% of their marketing dollars on email marketing efforts. Chances are, you...
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